Evgeniy Kiriushin – 1xWager – Taking to the World Glass battle in 52 languages
Set up in 2007, 1xBet is a fast-growing company in the sports activities wagering space, with a platform focused on providing the utmost number of events and the best level of localisation.
We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and sociable press opportunities in 2018, and getting ready for this summer time’s FIFA World Cup in Russia.
SBC: What are the biggest lessons discovered you have learned, and what are your key targets for 2018?
EK: On the main one hand, the past 12 months for our company ended up being very extreme, but on the other hands it ended up being rich in all types of achievements and, of course, lessons. As the most important thing, our technique for making a bookmaker product with the maximum number of events, markets, and the best odds has been worthwhile.
We recognize that we arranged a very higher level for the entire bookmaker companies’ market and, first, for ourselves. It is not easy to provide wagers on so many events in sports activities and live sections at such odds. I could say more; for most present bookmakers this is merely beyond their power. However, we have learnt http://1xbetpt.top/ (and the last year only confirms it) that people need to provide customers only the best thing.
In many ways, our product is actually unique and it is developing with an unprecedented quickness. I believe that’s why users from all over the world choose our bookmaker company with increasing regularity.
The second important lesson for our company was that by creating a high-quality bookmaker product, you feel interesting not only to regular users, but also to companions who are ready to build their business in this field. This season, we noticed a great interest inside our platform, so we have seriously considered the development of an independent b2b path.
SBC: The World Glass is defined to provide a key battleground for bookmakers in 2018; considering that your platform has been translated in 49 dialects, do you consider localisation is a stick out feature for 1xBet?
EK: The World Cup is a substantial event for any bookmaker company. Particularly when it takes put in place a country what your location is the main at the market. I believe that people are well prepared for this event and appearance forward to serious development and attracting a wide array of users from all around the globe.
Of course, now the actual fact that our platform is translated into 49 dialects (at the start of 2018 you will see 52 of these already), we’ve 24/7 support in 27 languages, it distinguishes us from competition. I could say that no bookmaker company can boast such lots of localizations which level of service. Certainly, this can be an outstanding feature of the platform, which will help us to develop success further.
SBC: You have placed great emphasis on offering more payment types and currencies than your competition; how important is it to appeal to different deposit and withdrawal preferences, particularly in the big CIS regions?
EK: Stable and various payment methods are a necessary part of the service of any bookmaker company. And the more of these – the far more convenient it is perfect for the user in any market. Nowadays, we also surpass any rival at the amount of integrated payment systems.
We are always ready to offer the maximum amount of methods to deposit an account and withdraw for customers in virtually any market. We think about this to be part of our global strategy; if in some place on the earth customers want to pay with stones or shells, we will be the first ever to provide customers with this service. By the way, we will also be the first to open up a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to market 1xWager products ahead of next summer time’s showpiece event?
EK: Next yr, we have very serious programs to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the British Premier Little league and lots of championships in Africa and Latin America. We guarantee you many surprises. As for the period of the 2018 World Cup, we will certainly form our marketing activities taking this event into account.
SBC: Social media marketing has been earmarked as a key component of World Glass promotion; will there be a plan set up for 1xBet in this field?
EK: Obviously, yes. As you can plainly see, 1xWager is very mixed up in online marketing area. We spend a huge amount of money and effort on advertising using all popular networks and sites. However, the options of SMM-promotion for bookmakers are very limited in comparison to other types of business. However, our company will use any opportunities in this area.